Key Takeaways Dollar Tree is serving more customers with annual incomes of at least $100,000, in part because it's diversified the stores' merchandise and now sells items that cost as much as $7, executives said.

Lejuez said higher tariffs could enable Dollar Tree to raise its prices from its $1.25 standard price to $1.50 or even $1.75, which would boost margins. While it would help offset some higher costs, he said, it would allow the company to raise prices without as much blowback as doing this in a non-tariff impacted time.