Mattel, Inc. announced today that Barbie and a team of neuroscientists at Cardiff University had released the latest findings from a multi-year study exploring doll play's short and long-term ...

I wasn’t really a fashion-focused tween, but I spent a lot of time in the mid-aughts looking for paper doll games that I could use to create my original characters. I think that must have been how I ...

A child sitting with a tablet may look calm, even “well-behaved.” But what is happening inside the brain tells a very different story. A growing body of research now suggests that simple toy choices, ...

Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® In year one of the study, research ...

While the second season of “Squid Game” has new plot twists, one element of the Netflix mega-hit series where contestants down on their luck risk their lives to play children’s games for the chance of ...

Play the best dress up games and dress up chibi dolls and sweet girls in beautiful costumes. Become a fashion icon in the avatar world by donning stunning outfits on adorable chibi dolls and magic ...

New research highlights how simple toy choices profoundly impact child development. Playing with dolls, unlike screen time, significantly boosts social processing and emotional understanding by ...