Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Logos are a calling card for everyone's favorite restaurants. Take McDonald's 'Golden Arches' or the iconic Starbucks siren, just to name a couple. Without words, these brands' logos (and their ...

For many fast food chains, mascots are a big part of branding. What would McDonald's be without Ronald McDonald, or Wendy's without Wendy, the red-headed, freckled girl right in the middle of its logo ...

STATEN ISLAND, N.Y. – The Burger King logo is known all over the world. Which is why it’s so strange to see a Burger King outlet stripped of all its familiar iconography. If you purchase a product or ...

Josh Kobza, Chief Executive Officer of Restaurant Brands International ("RBI", "Company") (NYSE: QSR) (TSX: QSR) (TSX: QSP) today announced two leadership appointments.