Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Oh, Mattel. The company known for giving us Barbie, Hot Wheels, and our entire childhood collection of action figures just ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

The Strong National Museum of Play has announced the 2024 inductees into the Toy Hall of Fame. Transformers, My Little Pony ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

In a case of apparent mistaken identity, an adult entertainment website was incorrectly featured on the packaging of dolls promoting the new film, "Wicked." ...

Barbie is packed with references to the history of Mattel's iconic toy, but Margot Robbie asked director Greta Gerwig for one ...

“If you're sure you want to leave, click on Slinky; If you don't want to leave, click on Hamm.” The game follows Woody, Buzz, and the rest of the gang as you play different various mini-games in ...

The story begins with Tinny; a wind-up, one man band, tin toy; being "born" within a toy factory. He is placed within a box and shipped to a toy store to be sold. Tinny immediately wishes to be played ...