Large firms that don't accept climate targets "should be discriminated against," according to Per Heggenes, CEO of the IKEA Foundation, speaking to CNBC at the COP26 climate summit. Corporate ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. That core point—that a lousy brand rep eventually catches up with, and can doom, a business—has ...

Bad Reputation (2005) is a teen drama thriller film. It centers around a high school girl who chooses to embody the labels other students have given her. It was written and directed by Jim Hemphill.

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool. Though it is ...