Precise LinkedIn targeting via job title, industry and more is coming to B2B marketers within Amazon DSP.
As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business ...
As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.
Many advertising executives say it's too early to figure out whether the annual "upfront" sales season will be robust for ...
VP of global ad sales Alan Moss details how the marriage of live sports and new ad tech tools helps brands navigate media ...
AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...
LinkedIn partners with Amazon DSP to bring B2B professional targeting to streaming TV ads using 1 billion+ member data.
Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...
Advertising has become a big moneymaker for Amazon, but at what cost?
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