Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook: "Overcoming ...

New insights from Yahoo’s Data Maturity Pop Quiz reveal that 74 per cent of advertising leaders see measurement and tracking ...

The Seven Network is finally poised to fulfil the ambitious promise it introduced at last year’s Upfront event. Phoenix ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Explore the power of problem statement advertising and audience awareness to enhance your copywriting effectiveness in the ...

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

Boring advertising is a waste of space, and for travel marketers in particular, it’s never been more important to create work ...

The exchange4media Group hosted the eighth edition of e4m Media Ace Awards at a star-studded ceremony in Mumbai on Monday, ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...