Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure, they’re related, but ...

For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

It’s not much good being the best in your market if nobody knows. Here, jewelers tell how they trumpet their strong points, ...

How can valuable customer feedback revolutionize your advertising strategies? In this Q&A blog post, insights from a CEO and a Digital Marketing Manager reveal how they turned feedback into impactful ...

It's no surprise that digital has become the main method of advertising and the number one go-to choice for small firms with a low marketing budget. Source: IAB / PWC Internet Advertising Report ...

On August 14, 2024, the Federal Trade Commission (FTC) published its latest rule in the federal register, after almost two ...

Consumers look for authenticity and opportunistic advertising that looks to leverage sporting achievements without meaningful associations can backfire quickly. Now we do know that sports marketing is ...

Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.