The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

This Sunday sees the return of Broadway's biggest night! For theater fans in the U.S., viewers can tune into CBS and ...

Although May (for Military Appreciation Month) and November (for Veterans Day) are full of advertising about military ...

You shouldn’t need a film degree to enjoy a picture, but in the case of Wes Anderson’s latest, it might help: The Texas-born expat auteur mines a camera pan for a punchline (a camera pan!) and draws ...