Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women

Good morning. Trump says auto import tariffs should be “in the neighborhood” of 25%. Nike is collaborating with Kim Kardashian’s Skims for a new venture. And Roman marbles hidden for almost 70 years are going on tour.

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.

The tie-up is expected to give Nike a leg up in women-centric athleisure brands as it stakes its turnaround on a return to its core sports roots. It currently relies on its men-fo

Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear clothing company Skims, as CEO Elliott Hill works to bolster its portfolio to better compete with upstart brands.

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women.

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear. On Tuesday, Nike is announcing the creation of NikeSkims,

Key Takeaways Nike shares gained 4% by midday Tuesday after announcing it was joining forces with reality TV star Kim Kardashian's shapeware and clothing brand in an effort to get more women to purchase Nike clothing and shoes.