Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

Early access to Amazon’s upgraded smart assistant will start in late March 2025.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

As part of the reveal of Amazon's new AI-powered Alexa+ assistant, the tech giant announced that it's launching two new features designed for kids called

Amazon CEO Andy Jassy discusses Alexa and AI at a prior event. (GeekWire File Photo /) Amazon unveiled Alexa+, a new service that integrates

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.