Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action. Nielsen’s unique AI ...

NEW YORK – July 28, 2026 – Streaming usage appeared to begin its summer ascent in May as audiences’ time spent streaming increased to 48.6% of total TV watch-time (+1.0 pt.), according to Nielsen’s ...

NEW YORK – February 8, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, November 5, according to Nielsen. While ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

NEW YORK – February 1, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

London – July 17, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced that it is using AI object detection software, within its Ad Intel product, to locate ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...