NEW YORK – July 28, 2026 – Streaming usage appeared to begin its summer ascent in May as audiences’ time spent streaming increased to 48.6% of total TV watch-time (+1.0 pt.), according to Nielsen’s ...

Sydney, Australia – 27 November, 2024 – Nielsen today released its 2024 Food and Beverage Report, delivering a comprehensive look at the evolving landscape of occasional food and beverage advertising ...

Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action Nielsen’s unique AI advantage is its decades of persons-verified data covering human behavior and time ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...

NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and ...

Cologne, Germany – June 3, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, has released a major study on media consumption in Germany. The wide ranging report looks at ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

YouTube becomes first streaming platform to break 10% of total TV viewing. NEW YORK – August 20, 2024 – Streaming made TV history for a second consecutive month in July as it notched the most dominant ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – September 17, 2024 – Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to The Gauge™ report from Nielsen. The Summer Games had the ...

How do you measure success for your advertising campaigns? Marketers care about reach and frequency, views and listens, clicks and likes. But CFOs and their colleagues at the executive table speak a ...