A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

More than half of B2C marketers - and over a third of their B2B peers - believe the balance is tipping too far in the ...

In the pursuit of a balanced media mix, marketers must analyse which combination of channels have the potential to deliver ...

More than half of B2C marketers – and over a third of their B2B peers – believe the balance is tipping too far in the direction of performance marketing.

Two years after the lawsuit was initially filed, X and the WFA claim the decision to settle “resets the relationship between ...

Tesco has retired ‘Food Love Stories’ after seven years, replacing it with a new brand platform – ‘It’s Not a Little Thing. It’s Everything’ – as it looks to “highlight the emotional impact of food”.

As a challenger brand hailing from China, BYD faced an uphill battle in terms of gaining market share in Europe. As an unknown entity in the UK, entering an increasingly crowded EV market, building ...

Breast Cancer Now is on a mission to “mobilise” commitment behind its cause, with a refreshed brand identity and pledge to hit £100m in fundraising. Part of a wider brand transformation in ...

The bakery chain sees a “material growth opportunity” in being available to its customers in more convenient and relevant ...

Six months into his role as EVP of global marketing for football and boxing, Dave Stratton explains how the business is ...

Luxury business Kering drove its first organic sales increase in three years, as it focuses on brand desirability and driving ...

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