A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

The Walt Disney Company has created a new enterprise marketing and brand organisation, aimed at aligning the company’s marketing teams more closely across its businesses to strengthen how it connects ...

More than half of B2C marketers - and over a third of their B2B peers - believe the balance is tipping too far in the ...

In the pursuit of a balanced media mix, marketers must analyse which combination of channels have the potential to deliver ...

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

Two years after the lawsuit was initially filed, X and the WFA claim the decision to settle “resets the relationship between ...

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

Six months into his role as EVP of global marketing for football and boxing, Dave Stratton explains how the business is ...

The bakery chain sees a “material growth opportunity” in being available to its customers in more convenient and relevant ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Luxury business Kering drove its first organic sales increase in three years, as it focuses on brand desirability and driving ...