The retailer has tweaked its ‘Should’ve gone to Specsavers’ brand line to better showcase the full range of services it ...

Per the report, “buying has become an act of confirmation, not selection”, and marketing needs to catch up to this reality.

Just 4.6% of marketers believe pursuing a strong relationship with the CTO is necessary for success - but what are the ...

This comes as the number of households with ad-supported video services is set to overtake ad-free subscriptions within the ...

In a bid to tackle fare dodgers, Indian Railways introduced Lucky Yatra, a lottery for anyone who bought a ticket. The ...

The UK advertising market’s growth outstripped GDP last year, with the value of UK ad spend now having almost doubled since ...

The retailer has tweaked its ‘Should’ve gone to Specsavers’ brand line to better showcase the full range of services it offers and drive consideration.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Our industry has spent years talking about attention, leading us to prioritise what is easy to measure over what is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Doughnut brand Krispy Kreme is looking to “build resilience” as it launches its first UK brand campaign, amid new LHF ad ...

Despite the importance of technology to marketing, particularly with the advent of AI, the relationship with the CTO is seen ...