Amber Kirby takes on the new role of marketing and digital director at the Post Office, replacing former marketing lead, ...

Kristin Sonfield, who joined Aldi from Compare the Market in January, will lead the marketing team alongside Laura Conlon.

The funnel and the waterfall can be useful tools, but B2B marketers need to move away from these frameworks if they are to ...

Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better ...

As influencer marketing budgets grow, education for both brands and creators could pay off - especially with verification ...

Both John Lewis and Waitrose noted success from their Christmas campaigns, and are using them as platforms for brand work ...

As to when women start to feel less represented, 27% say it began in their thirties, 27% in their forties, and 23% in their ...

Performance, persistence, passion and presence - are these the 4Ps that could unlock progression for senior marketing leaders?

From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.

Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...

Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

Marketers frequently talk about wanting to be “more strategic” but advertising and marcomms shouldn’t be seen as the consolation prize.