The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and emphasized that its bets on artificial intelligence continue to improve campaign performance. Total revenue was up 28% YoY ...

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

They can be salacious, scandalizing or downright silly — what matters most is that they’re short. Enter the world of microdramas, a genre heavily indebted to soap operas and steamy romance novels, but ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...