Over half of Americans view the designated driver as the “hero” of the night, according to Heineken’s research. The brand is looking to reward those consumers while also further normalizing the ...

They can be salacious, scandalizing or downright silly — what matters most is that they’re short. Enter the world of microdramas, a genre heavily indebted to soap operas and steamy romance novels, but ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...