B2B companies make AI innovation stick by building shared infrastructure, breaking down silos and measuring the metrics that already matter.

Conga opens its first U.S. office outside Houston in Boston, building on its PROS B2B acquisition to unify pricing, quoting and contracting.

Adwave's Wavemaker is an AI video generator that turns text, URLs or files into scripted, voiced videos in minutes, built on its CTV tech.

The 2026 Demand Generation Benchmark Survey captures how B2B marketing teams like yours are redefining what a "good lead" ...

TrustRadius's 2026 report finds 63% of buyers use AI to research software, but 94% fact-check it as human validation drives ...

Typeface's Satya Krishnaswamy on the AI speed paradox and why approvals, compliance and unstandardized workflows stall AI ...

Marketbridge & Meltwater partner to combine GTM and narrative intelligence to help B2B marketers improve visibility across AI ...

B2BMX Summer Camp spotlights AdRoll and Convertr sessions on AI-native GTM and data integrity for smarter B2B marketing.

SurveyMonkey simplified GetFeedback so teams can collect in-the-moment website feedback to reduce friction, improve CX ...

StackAdapt research shows 77% of B2B marketers say AI scrutiny in RFPs is inadequate, and only 23% use defined AI evaluation ...

AI-referred B2B traffic converts 4-10x better than other channels. See why demand gen budgets haven't caught up, and how to ...

Discover the 5 common MDF program pitfalls channel leaders must avoid to turn Marketing Development Funds into a growth ...