Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business ...

WPP Media South Asia’s managing director - content, sports and entertainment, notes that sports remains advertising’s last reliable appointment-viewing engine delivering guaranteed, mass simultaneous ...

In the rush to look ‘fresh’, ‘premium’, or ‘Gen Z‑first’, some brands are editing the very foundations that made them strong.

Brands and agencies must move from output to outcome as the old agency model gives way to end-to-end ownership.

Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.