Redesign your B2B marketing team structure for AI with a practical operating model, clear roles and governance, and better commercial impact.

Searching for the best B2B demand generation agency in the US? Read on to find the perfect fit using our US Agencies ...

Our Global Agency Benchmarking Report has just been released and we are here to highlight our ‘Fastest Growers’ and ‘Rising Stars’. Find out which global marketing agency underwent the most YoY growth ...

Here's a selection of some of our most popular sessions, speakers, and topics from last year's B2B Ignite event.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, given the historical landscape where senior roles were overwhelmingly ...

Following the release of our 2026 UK Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From highest gross income to emerging branding trends, ...

Ernst & Young (EY) wanted to redefine its 30,000-strong financial services division to create internal engagement and inspire organisational change. Marketing agency True sought to do this through ...

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

Forrester has announced it will acquire advisory firm SiriusDecisions in a $245 million cash deal. The aim of the deal is to open up opportunities of expansion for Forrester through cross-selling ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...