ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today ...

Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated ...

Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business ...

Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.

AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.

Google has rolled out news updates and top stories within the AI Overviews section in Google Search. A Google spokesperson ...

Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns ...

The European Commission announced two fines under the Digital Markets Act (DMA) against Google, one for Google Search and the ...

GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.

What is new. Google added a new guideline that is somewhat obvious but Google wrote that you should not include fake or ...

Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.