The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of ...

PPC expert Ayisha Youssef shares how a major Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad ...

The UK’s designation of Google Search with strategic market status could reshape how advertisers buy, measure, and compete ...

See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.

New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, ...

As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to ...

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s ...