Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to prepare for your first trip to Sweden and, hopefully, give you a little insight ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse ...

STOCKHOLM, Oct. 24, 2023 /PRNewswire/ -- People still get Sweden and Switzerland mixed up. Every year, 120,000 people google the question: "Are Sweden and Switzerland the same?". Even the most ...

Exciting hotel openings, new hiking and biking trails and major cultural moments feature across Gothenburg & West Sweden in 2026 – all with sustainability in mind. The West Sweden tourist board is ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...