Add Yahoo as a preferred source to see more of our stories on Google. The shock factor is high, but the mission is clear: Columbia is leaning into its "Engineered for Whatever" platform, aiming to ...

PORTLAND Ore. (KPTV) - Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans ahead of the big game. The Oregon sportswear company’s ...

Columbia Sportswear has teamed up with a local Oregon brewery to create a special beer for this year’s Super Bowl with one special ingredient: bear poo. Nature Calls is brewed by Breakside Brewery of ...

Forget the wings and the nachos — this year’s Super Bowl is all about a beverage that is taking "wild" to a literal new level. As football fans across the country prepare to huddle up on February 8, ...