Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media ...

Jaguar Land Rover is diving into the world of luxury vehicle subscription services after a string of rivals have experimented with the business model with varying levels of success. Dubbed Pivotal, ...

Tata-owned Jaguar Land Rover (JLR) is the latest premium OEM to dip its toes into the car subscription model. The company’s mobility services arm is launching ‘Carpe’ a new, all-inclusive car ...

Carpe has been devised by Inmotion Ventures, Jaguar Land Rover’s corporate venture arm, to offer its biggest customers a brand-new vehicle every year in a personalised package, which can then be ...

Two years ago, Jaguar Land Rover launched a subscription service in the UK dubbed Carpe. The program was effectively a 12-month lease with no deposit and no mileage limit, and an all-inclusive monthly ...

Jaguar Land Rover has joined a growing list of luxury automakers offering a subscription service as the company has just launched its Carpe service in the United Kingdom. Designed to appeal to “busy, ...

Many automakers see subscription services as the future of vehicle ownership. So far, subscription services have failed to take off in the automotive realm. Jaguar Land Rover has announced a new ...