Object Details Author Steinbock, Dan Contents Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of ...

The internet has become an indispensable part of a nonprofit's life. But harnessing the web and email for outreach and fundraising takes agility and experience. This 2007 Nonprofit Boot Camp panel ...

This study analyzes trends, patterns, and rigorousness in research studies about the Internet through a content analysis of published Internet-related papers in 15 major journals in communications, ...

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the ...

By bridging the gap between expert and public knowledge, marketing pros can turn difficult subject matter into messages that resonate with any audience.

This study focuses on how small exporting firms use the Internet in their international marketing activities. The authors conducted six case studies of software firms. The software sector has several ...