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Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...