Young men are taking dangerous measures to alter their eye colors after online influencers suggested that brighter—and bluer, ...

In the last few years, looksmaxxers have coalesced around a niche, experimental eye-color-altering procedure called laser ...

This risky trend is iris-istable. An ophthalmologist with 3.4 million followers on TikTok has gone viral due to his specialization in changing people’s eye color permanently. Dr. Brian Boxer Wachler ...

Not everyone is seeing eye to eye on a new cosmetic trend. A procedure known as keratopigmentation—where color pigment is injected into the cornea to cover the natural iris, according to the American ...