The clashing of the creatives and the strategists is symbolic of a big problem facing advertising's creative class as it adjusts to the digital world.

A new look at decades of creativity science help describe creative potential and what it takes to transform it into something tangible.

How to Spark “Next-Gen” Creativity Leading for creativity isn’t about being an artistic free spirit — it’s about having the necessary skills to think in ways that get things done.

Creating creative environments Yet many consultancies and even leaders of artistic enterprises are hard-pressed to define creativity.

Michèle Champagne offers an alternative definition of creativity; think of it as a set of mental tools and new possibilities emerge ...

Dear Creative Marketers, you have no idea what a “creative marketing strategy” even looks like. Do you know how many people call themselves marketing influencers?

Creative Business Leadership assumes that every leader is different, bringing his or her own perspective, experiences, and skills to the table. So it’s only fitting, between our three panelists ...

Consultants Struggle to Define Creativity. Here’s What Leaders Need to Know Fast Company’s annual list celebrates the power of individuals and their ideas.