Boast, the classic tennis brand founded in 1973, has become the official apparel sponsor of the Garden Cup, which takes place Dec. 4. Boast will be outfitting officials, event staff and ball persons ...

PALM BEACH, Fla., Sept. 25, 2025 /PRNewswire-PRWeb/ -- BOAST is proud to unveil its 2025-2026 women's collection, an on and off court apparel collection that draws on the brand's classic heritage ...

Like many preppy brands, Boast is freshening up its image and relaunching to the market. The brand was founded in Greenwich, Conn., in 1973 by tennis pro Bill St. John as an American answer to the ...

Add Yahoo as a preferred source to see more of our stories on Google. Thanks to Donald Young (and its infamous logo), the cult tennis brand is making headlines. Donald Young may have lost his "Round ...

Boast USA has just made a major change. This month marks the brand's launch of its glossy new lifestyle campaign and website redesign. "Utilizing lush, lavish backgrounds to evoke an early 80s era, ...