Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

Banner ads are the fuel that drives the Internet. Every website needs a way to pay for its hosting and development costs, a way to compensate the owner for his or her time and energy. Most websites ...

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT ...

In-game banner ads are highly visible to mobile viewers, but very few people remember those ads. While banner ads that appear on the bottom of a smartphone screen are viewable 90% of the time to ...

Media analysts are puzzled by BuzzFeed’s decision to add programmatic banner advertisements to its homepage, sub-pages, and mobile applications at a time when the ads have lost favor among media ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad quality concerns.