Manufacturers are increasingly going direct to their end customers with e-commerce. Digital Commerce 360, a market research firm, estimates that U.S. manufacturers’ B2B e-commerce sales reached $543 ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Set up in 1998 and based in Bournemouth, Astute works with technology clients in the UK and abroad, offering B2B marketing communications services including lead generation, Gap Analysis, data ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Buyer behavior has changed fundamentally. Seventy-one percent of decision-makers say thought leadership is more effective than traditional marketing or sales materials in persuading them. Yet most B2B ...