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With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
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