Justin Bieber’s long-awaited fashion brand SKYLRK has officially launched, and so has the backlash, specifically surrounding the prices.

Today, the Canadian pop star dropped the first collection from the mysterious label he’s been teasing since 2023. Here’s everything we know so far.

The “Baby” singer’s new style venture has been a long time coming, as he’s been quietly teasing it since 2023.

For months, the singer and his wife, Hailey Bieber, have been teasing the new fashion brand. Now, it's finally here

Justin Bieber started his Thursday (July 10) by dropping his anticipated and long-teased new brand SKYLRK. The apparel line includes everything from slides and sunglasses to hoodies and tanks. As it turns out, the drop was only an appetizer for what was to come.

Justin Bieber has been teasing the launch of his new fashion brand, Skylrk. Though the pop star is no stranger to debuting his own clothing label—he co-launched his former venture, Drew House, in 2018—his latest passion project has been kept more of a mystery.

Justin Bieber and Scooter Braun have reached an agreement following a financial dispute, sources told PEOPLE. According to these sources, the settlement sees Bieber pay back a $26 million advance for his canceled Justice Tour that Braun's company HYBE had covered,

On Justin Bieber’s surprise seventh studio album Swag, the 31-year-old singer got vulnerable about his struggles in his “Therapy Session” interlude and other songs.

Bieber officially announced on Thursday, July 10 that the Skylrk website was officially active with its first line of products. The website includes four different categories of products: eyewear, headwear, apparel, and footwear.

Hailey Bieber soaked up the sun in her husband Justin Bieber's clothing line, SKYLRK, and custom Pucci as she celebrated Rhode's new lemon lip peptide in Majorca.