In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Celebrating its centenary, Icelandic outerwear brand 66North is showcasing its technical origins with an immersive Copenhagen ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend ...

Gen Z consumers are spending up to $60 on design-led earplugs as hearing protection becomes a ‘small luxury’ signifier of ...

Rent the Runway is reporting rebounding sales and memberships while new entrants like Bnto are introducing the rental model ...

ShopMy already connects followers to creators’ recommendations on social media. Now, it wants people to shop its platform ...

Still-weak demand in Asia and low tourist spending in Europe added to a wholesale drag. The company outlined a new strategic ...

The ice cream brand is tapping new audiences through beauty and music crossovers. Can other consumer-packaged goods brands ...

Promising benefits like clearer minds and calmness, new and established fragrance brands alike are getting into the wellness ...

The founder left the brand she launched in 2020 after a falling out. Now, she’s taking back the reins with new partners, but ...

CEO Bjørn Gulden maintained the brand’s end-of-year profit forecast, but warned its ‘biggest worry’ was tariffs making a dent ...

Brands are swapping traditional influencers for ‘multi-hyphenate’ talent with cultural cachet. How does this change the brand ...