As fans celebrate Harry Potter's birthday, brands are joining the festivities with limited-edition products, themed experiences and licensed collaborations.

Social Samosa’s Best Social Media Campaigns Awards at SAMMIE 2026 recognised campaigns across categories including AI, ...

From MAGGI and Titan to Škoda Auto India and HSBC, legacy brands secured 43 metals at the SAMMIE Best Social Media Brands ...

Marketing leaders at SAMMIE 2026 discuss why brands should move beyond visibility, invest in fandoms and create meaningful ...

From social-first creative shops to digital-native specialists, emerging agencies made a strong mark across the Special ...

The CMOs shared why organisational courage, integrated AI systems and human decision-making will separate successful AI ...

The three technology brands collectively bagged eight metals, with campaigns spanning creator marketing, short-form video, ...

At Social Samosa's SAMMIE 2026, marketers discussed how CTV, programmatic and retail media can work together, focusing on ...

Marketing leaders highlight why successful AI adoption will depend less on technology access and more on culture, human ...

Creative leaders unpack how digital culture, creators and changing consumer behaviour have reshaped the narrative of friendship in advertisements.

Rather than relying on conventional advertising, NCDEX is using ecosystem building, regional engagement and user advocacy to ...

Man: Brand New Day through in-film placements, digital campaigns, games, limited-edition products, food offers and fan ...