The Walt Disney Company has created a new enterprise marketing and brand organisation, aimed at aligning the company’s marketing teams more closely across its businesses to strengthen how it connects ...

The new owners of Argos tell Marketing Week the opportunities for the brand lie in “organic growth” and balancing its heritage with relevance.

Using sportswear brands as a test base, does the duplication of purchase law, which says brands share customers with rivals in line with their size, hold true?

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

A 30% uplift in marketing spend helped Adidas capitalise on its World Cup tie-up to deliver record sales in Q2.

More than half of B2C marketers - and over a third of their B2B peers - believe the balance is tipping too far in the ...

More than half of B2C marketers – and over a third of their B2B peers – believe the balance is tipping too far in the direction of performance marketing.

In the pursuit of a balanced media mix, marketers must analyse which combination of channels have the potential to deliver ...

Prime Hydration is planning a “strategic review” of its brand as sales of the energy drink continue to plummet. Recently released account information to Companies House shows that Prime’s turnover ...

Two years after the lawsuit was initially filed, X and the WFA claim the decision to settle “resets the relationship between ...