Tim Kenward, who has spent 15 years working for McDonald’s, will lead marketing for the brand in the UK and Ireland.

Marketers asking questions of consumers in research would be wise to imagine that at the end of every answer there is an ...

The butter brand is moving away from ads featuring cows in fields to something it hopes will make consumers sit up and take ...

The butter brand is moving away from ads featuring cows in fields to something it hopes will make consumers sit up and take notice.

Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans.

As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

This comes as the number of households with ad-supported video services is set to overtake ad-free subscriptions within the ...

The former HP and Facebook CMO has been brought in as part of plans to “accelerate execution” of PayPal’s long-term growth ...

As revenues rise, the coffee chain is seeing results from its revamped loyalty program and tapping into culture via marketing ...

From data revealing marketers are not prioritising relationships with the CTO to Specsavers’ playing with its tagline, it’s ...

Per the report, “buying has become an act of confirmation, not selection”, and marketing needs to catch up to this reality.

Having joined from Amazon three months ago, Claudine Cheever says storytelling has been a consistent thread throughout her ...