The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic ...

All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships ...

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues ...