CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply ...

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an ...

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire ...

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and ...

The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams ...

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by ...

Below is the story of what it takes to create and launch a global brokerage brand. The lay of the land The brokerage industry ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...