With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into ...

Senior marketing leader Karan Kumar has concluded his tenure as Chief Marketing Officer at Hero Realty, marking the close of ...

From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the industry's most compelling ...

Sampath Bank welcomes Milinda Weerasinghe as its new Chief Marketing Officer, bringing extensive marketing experience from ...

The CJP phenomenon shows how social media empowers youth movements, turning online engagement into real-world action and ...

Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to ...

Dabur India promotes Binit Kumar to lead Marketing for Health Supplements, Hydration, and Baby Care, following his success in ...

Wendy's has appointed Ruder Finn as its new communications agency partner for North America, marking a strategic move to ...

TLG India contests CCI's refusal to recognize it in an antitrust investigation, seeking legal identity acknowledgment in the ...

Greenpark has named Caloy Sambrano as Managing Director for APAC, focusing on business growth and client development in the ...

The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ...

Tanu Sinha has taken on the role of Head of Design at Unilever India, bringing extensive experience from PepsiCo and a strong ...