Campaign understands that it is the biggest sponsorship ITV has ever secured.

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Meta continues to lean on advertising and automation to enhance growth, while Amazon’s revenue figures reach new heights.

Effie Worldwide has today revealed that eos, in partnership with Mischief @ No Fixed Address, has won the prestigious Iridium ...

Award aims to honour brand that has developed a reputation for creative marketing.

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Toto Ellis, former head of strategy at Droga5 London, has died at the age of 44. Friends and former colleagues have described ...

Audio holds attention in ways other channels can’t, and the data backs it up Audio is woven into people’s daily life, from music and podcasts to video and audiobooks – on the commute, at the gym and ...

Most brand campaigns treat experience like an afterthought. Something added at the end to make the real work look more ...

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As Dentsu Creative research for the NFL has examined, there is no single path into fandom. Someone’s interest might be piqued ...

Coca-Cola works with several agencies outside WPP Open X – the holding company’s bespoke marketing solution. by Lucy Shelley ...