The brand's global VP walks us through a FIFA World Cup campaign that beat targets by 20% to 30%, and admits some of the best moments were the ones nobody saw coming.

It was created by TBWA’s design studio Design by Disruption (DXD).

Meta’s AI momentum is dominating feed-based advertising, but Google’s cautious approach to intent-based search could win the future.

With Q2 results due on August 6, the numbers will be the first stress test of Cindy Rose’s Elevate28 pivot. by Beau Jackson ...

With the EU AI Act taking effect over the weekend, brand leaders must re-evaluate how they use automation in consumer-facing advertisements.

Agencies avoid pitching to clients with poor reputations within the industry, often with polite lies about being 'too busy', writes Darren Woolley.

RHB Bank, Dotdotdash, Snap, Momentum, and more to come in our weekly roundup of business wins and people moves. by Staff Reporters ...

McCann Studio Indonesia, Hello, YarnnUp and more to come in our weekly roundup of business wins and people moves. by Staff Reporters ...

Amalia Sarah Santi leads some of Indonesia’s most respected beauty brands, incorporating science-backed solutions and AI to position the company at the forefront of innovative tech.

For Japanese brands, the challenge is no longer just making better products, but making the brand as clear as the craftsmanship, says Public Address creative director Kyosuke Nishida.

The popup experiential space celebrated the Kentucky fried chicken's heritage and 'cara makan ori'—the Malay way.

For Japanese brands, the challenge is no longer just making better products, but making the brand as clear as the craftsmanship, says Public Address creative director Kyosuke Nishida.