This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...

Using box off and audience data to determine when a meme is likely to actually put people in a cinema seat, versus when it just entertains people who were never going to buy a ticket.

Every year, tens of thousands of screenwriters pay to enter contests. A major selling point for them is that winning (or placing highly) will mean that the right people will finally read your script.

Audiences are nearly twice as likely to describe Matt Damon as trustworthy or honest, compared with actors in general, ...

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed and laid bare. Using data on every horror film ever made, a data-driven dive into everything from ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Note: This week I will be at the Berlin Film Festival and European Film Market. If you want to grab a coffee, drop me a line. Last year I published a study which showed that sex on screen has declined ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

John from Israel emailed me to ask what format most Hollywood films are shot on - film or digital. The question is rather topical as recently we've seen a number of high profile films choose to shoot ...