Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities. Rather ...

Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, ...

A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021. Many an SEO will be huddled around the ...

UK based Superb Digital's Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs' rich results. As online services become more ...

Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many ...

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a ...

A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on the extent to which Google Shopping ads have come to ...

Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links have zero value. It has become a mantra that has been repeated to the point where it has become a ...

It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related ...

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it ...

However, when content is duplicated either accidentally or on purpose, search engines will not be duped and may penalize a site with lower search rankings accordingly. Unfortunately, many businesses ...

This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses. The problem, as I see it, is that “legitimate ...