WestJet's flight attendant strike disrupted 225,000+ travellers over days. Here's what its crisis communications reveal about ...

Maybe you've been trying to make an in-person sponsorship feel like more than a logo on a step-and-repeat. Maybe you've been ...

Three years ago, if you ran a small business in Canada and wanted to put an ad on streaming TV, the door was basically closed ...

Nielsen has released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global ...

Recognition matters in marketing. In an industry that moves quickly and often celebrates the next big thing, it is worth pausing to acknowledge the leaders who have shaped the foundation. Canada’s ...

Etsy's fur ban exempts U.S. Indigenous artisans through a federal registry. Canada has no equivalent, and no way for its sellers to qualify.

Most loyalty programs don't fail because of bad technology. They fail because someone copied a competitor's model without asking what behaviour they were actually trying to change. Points get slapped ...

The Olympic Games are one of the few cultural moments that still break through the usual noise. For people in Canada, they are about more than medals and results. They are about shared pride in ...

The NAH Collective has announced the official launch of the “Never Accept Hate (NAH)” campaign to combat rising incidents of hate in British Columbia. The campaign, including community calls to action ...

Attending digital marketing events is an excellent way to learn new skills, network with professionals, and stay up-to-date on the latest trends. Canada boasts a vibrant digital marketing community, ...

If you ask Michael Eskenazi what his favourite marketing approach is, he’ll likely tell you he’s tried every trick in the book. This started back in 1985 when the founder and owner of Montréal-based ...

The Digital Marketing Sector Council (DMSC) is pleased to announce it has received funding from DIGITAL, Canada’s Global Innovation Cluster for digital technologies, to support the Raising Voices ...