Samsung's Galaxy S25, S25 Plus and S25 Ultra share many similarities, in both their appearance and what's on the inside. So deciding which of the new phones to get – or whether to even get a new Galaxy phone at all – can be tricky.

Samsung is emailing customers the code “S25APP” which knocks 5% off the total price of the device when it is bought in the Samsung Shopping app. This appears to be a rebrand of the long-standing “APP5” discount issued to first-time buyers.

Samsung upgraded the Galaxy S25 and S25 Plus with a powerful new processor, enhanced AI features, and a slight bump in battery life.