AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

In-theater advertising company National CineMedia Inc. is well-positioned to reap the benefits of cinema’s unique proposition ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

The in-theater advertising company last made a dividend payment to shareholders in September 2022 National CineMedia Inc. entered bankruptcy just under two years ago, as the in-theater advertising ...

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

In-cinema advertising company National CineMedia says renewed moviegoer traffic put it “back in business.” But it wasn’t waiting idly – NCM rolled out new technology rife with first-party data that ...

National CineMedia Inc. entered bankruptcy just under two years ago, as the in-theater advertising company wrestled with the impact of the COVID-19 pandemic. On Thursday, the company — which ...