“Introducing The Lincoln Motor Company,” the TV spot ends. It’s not quite as old-fashioned as a Civil War–era president, but Lincoln’s new name is meant to be a serious nod to the brand ...

Lincoln was known as the Lincoln Motor Co. until 1922, when founder Henry Leland sold the brand to Ford. The company is making the change as it launches the new MKZ sedan, ...

A recall is underway for over 850,000 Ford and Lincoln vehicles that could have an issue with their low-pressure fuel pump ...

NEW YORK (CNNMoney) -- As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not used ...

Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...

Lincoln is making big waves today with the announcement of its "Introducing the Lincoln Motor Company" ad campaign.Though Lincolnisn'trebranding itself as the Lincoln Motor Company, its ad ...

Lincoln Motor Co. The Aviator’s pricing – $51,500 for the standard model (400 horsepower and 400 lb.-ft of torque from a twin-turbo V6 engine) ...

The Lincoln Motor Company had a surprise for the automotive journalists waiting inside the 1 Hotel Brooklyn Bridge last month. Hidden behind closed doors at the trendy new hotel in Dumbo, one of ...

Lincoln Motor Co. is transitioning into what executives call the next phase of its turnaround and that will involve a 2019 filled with new products and, hopefully, new showrooms.

Lincoln Motor Company announced Wednesday it is working with Rivian to build Lincoln's first all-electric vehicle. This is part of Ford's $500 million investment in Rivian, announced last spring.

Lincoln Motor Company, founded in 1917, is the luxury wing of globally renowned automotive powerhouse, Ford.Since its inception, Lincoln has been regarded as one of the top luxury vehicle brands ...

Its first BEV is due this year. Lincoln has been Ford's luxury brand for almost exactly a century now—the Blue Oval bought the Lincoln Motor Company from Henry Leland on February 4, 1922.