We’ll explore why NPS is often misaligned with B2B needs and why B2B organizations need to look beyond NPS for a deeper ...

Here are some insights I've gained over the years on how we as B2B marketers can get further faster when we deliver strategic ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

LG Electronics is shifting focus to B2B operations with key areas including digital signage, EV chargers, and medical ...

Blue Book has received a report from a targeted seller of an individual impersonating a Blue Book-listed buyer company ...

ODP unveiled a huge strategic B2B relationship, which could mean up to $1.5 billion over the next 10 years, but is ...

Aleran extends the capabilities of the SAP S/4HANA platform with the power of SAP BTP to orchestrate omni-channel sales ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first ...

B2B companies can improve outcomes and today's B2B buyer journey by blending digital self-service and the human touch.

Comment: Vipul Aggarwal, CRO, BetterCommerce We live in an era where the lines between the physical and digital worlds are ...

Telefonica Brasil SA (VIV) reports robust financial performance with significant growth in mobile services and customer base, while navigating a competitive market landscape.