Fruit of the Loom is launching a new women's apparel collection, dubbed Seek No Further, that includes not just the basics the brand is famous for but also activewear, pants and dresses, according to ...

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Today, Fruit of the Loom® announced the release of a limited-edition line of special, lucky underwear called “Lucky Looms ...

Maybe comfortable undies bring out the philosopher in people. Fruit of the Loom hopes so, and is rolling out “Fruitisms,” a light-hearted campaign to introduce a new generation to its breathable ...

The internet is good for plenty of things, but perhaps its most underrated value is its ability to turn an absolute nothingburger of a question into a worldwide search for truth. Case in point: the ...

The Seek No Further ‘90s-inspired pop-up collection marks the brand’s first foray into clothes you might actually leave the house in. Fruit of the Loom launched in 1851, out of a textile mill in Rhode ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, ...

If asked to describe underwear manufacturer Fruit of the Loom's logo from memory, some will invariably say it includes — or at least included at some point in time — a horned bowl known as a ...

Fruit of the Loom filed for bankruptcy yesterday after more than a full year of losses, a victim of manufacturing and inventory problems. The company, which makes BVDs, Gitano and other brand name ...

Warren Buffett’s Fruit of the Loom is joining the subscription craze. Guys can now get their boxer briefs from the Berkshire Hathaway Inc.-owned brand through a new subscription service called Fruit ...

If asked to describe underwear manufacturer Fruit of the Loom's logo from memory, some will invariably say it includes — or at least included at some point in time — a horned bowl known as a ...