Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

You want to make it as easy as possible for customers to find your business online. Beyond that, you want to be able to proactively reach out to potential customers who may need your products and ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a ...

The year 2020 was full of changes and uncertainty, something that impacted marketing quite a lot. Ask any marketer about the bygone year, and you’ll hear the ways they had to shift their marketing ...

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2. The report was based on data from a ...

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...