Every CMO’s monthly schedule now includes the requisite meeting with the digital team to review last month’s brand Web site dashboard. Indeed, it would be a short-lived tenure for any CMO who doesn’t ...

To monitor the traffic on your website, you use web metrics, therefore it is important that you understand the basic terms in web metrics so as to better achieve your goal. Web metrics are those ...

So you want to buy a Saab. If you’re looking to buy one in the U.S., you might start your search at Saabusa.com. There, customers can compare the latest models and find a dealer. Then they can ...

Looking for ways to use your website metrics but don't know where to begin? Let's start by putting Web analytics into some context. What they can't do is offer a magic formula for success on the Web; ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

While I love traveling, my family usually has to remind me about the importance of taking a vacation. We live in an always-on culture, but as the head of an internet performance monitoring company, my ...

Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories. While there's no end of things to measure, there are two distinct ...

Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly. Web analytics are highly susceptible to ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Stop the presses! There's been a new development in how Google assesses ...

Read Part 1 of this story. Clothing retailer Eddie Bauer has only been online since 1996, but it already is setting the pace among retailers when it comes to keeping its site running smoothly. In fact ...