Follower count should never be the metric a brand optimizes for at the expense of quality, relevance and genuine connection ...

But not all metrics are meaningful, and focusing on the wrong ones can stall growth. Vanity metrics are often the issue.

CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and ...

Generally speaking, marketers’ main goals are to move one of two needles: revenue or brand awareness. When evaluating success, however, many marketers may waste time on vanity metrics. These vanity ...

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Today’s marketers have oceans of data at their disposal that they can use to track a nearly endless array of metrics to measure performance. Being able to eliminate assumptions and objectively ...

Over the last couple of years, executives have started putting more emphasis on analytics and big data, and that has caused people across industries to rethink how they measure success. However, when ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

Vanity metrics are the red herring of social media. Mainly referring to the number of followers on an account or the number of Likes that a post receives, vanity metrics look great on paper, but are ...

Data has become a vital currency for marketers as it offers many opportunities to understand consumer behaviour, uncover trends, and make data-driven decisions. However, with the ever-increasing ...